Anyone who writes, blogs or promotes their own work can learn a lot from Kristen Lamb
Blogging is THE most resilient form of social media and one of the best tools to build an author platform. Why? Readers read blogs. Perfect snare for readers. We also own our blogs, whereas content posted on Facebook and Twitter (and other social sites) is no longer exclusively ours, meaning these sites could rearrange the digital furniture and take our posts/archives with them.
If Twitter flitters and FB implodes, blogs will remain. Blogs will continue to grow over time, and search engines LOVE them. Blogs have been going strong since the 90s. Blogging also makes us better, faster, cleaner writers and they can be harvested later for books (I.e. to use as promotion).
Whenever I teach writers about blogging, my first challenge is to talk them off the ledge from panic. What do I TALK about? I have no IDEAAAAASSSS!
*breathes into paper bag*
And I truly understand this panic, because…
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