A very valid point summed up beautifully.
I helped a coworker with a business letter recently, a coworker I consider to be a generally good writer. This person, who is an articulate communicator in everyday life, still wrote a letter full of passive voice phrasing that overshadowed the main ideas. As we worked together to polish the letter, the incident reminded me how frequently good writing is invisible.
Good writing helps ideas shine and does not draw attention to itself. Rather than noticing the writing, the reader remembers the ideas. If you’re not looking for good writing, you won’t notice it very frequently. Bad writing, on the other hand, sticks out like a Raiders fan at a Cowboys game – you notice it immediately. Messy syntax, awkward phrasing, repetition, and heavy use of the passive voice jump up and beg for the spotlight, stealing it away from the ideas meant to…
View original post 293 more words